Today’s consumers are well aware of the personal, social, environmental and health consequences of the foods they are consuming. That’s why today’s consumers always prefer looking at the labels for descriptions about the product they are about to buy. They only buy the food products whose label speak to “fresh,” clean” and “free-from” synthetic ingredients, less processing and contains natural aspects of food.
This concern for eating healthy has in turn been a boon as most people are switching to organic food. Naturally grown food has positive effect on your health and also on the environment. It isn’t a hidden fact that use of pesticides and chemicals to advance the growth of food is harmful not just to our bodies but also the environment. And since organic food is 100% naturally grown, it eliminates all the risks unlike conventionally grown food.
This is the only reason that while buying packaged food products from super markets consumers look through the label to check if the food is safe enough or not. Here are few things consumers look for while buying food products:
Natural – When a consumer is buying any packed grain the first thing they look for if it has been naturally grown or if it is organic. As sometimes so happens that the price of the packed grain and the grains in the bulk cans cost the same. For example, flax seed price of a 1 kg flax seed in the bulk can is equivalent to the packed flax seed. But the quality may vary as the packed one may be processed unlike the one in the bulk can. Thus, it is important to check if the grain is natural or not.
Fresh – There are many super market where packed fruits and vegetables are available. They may be beneficial in time saving but before putting them in the cart do check whether they are fresh or not. There are many consumer’s today who do so.
Pesticide free – When a today’s consumer buys canned food the first thing that they check at the back of the can whether it says that the food packed is pesticide free.
No artificial colours, flavors and preservative – Artificial colours, flavors and preservatives are very common in packed and canned food. Yet to be safe the consumer checks the label for it. They always choose food product that do not have any of these. There are some preservatives that is used to keep the food fresh but some preservatives cause health problems. So make sure you know exactly which preservatives should not be in the food.
When ever you go to the local market to buy food stuff make sure to look at the label before putting it in the cart. The label tells you everything about the food that you need to know while looking for safe food products for your family. Always remember that price of any grain like the moong dal price may be less for the packed ones but they are processed thus, they may not be as healthy as the non processed ones which is a little pricy. Unprocessed and raw food grains are best for your health as it has all its nutrition intact.
Jivabhumi is building a farmer and consumer community and connecting the consumers with local farmers for the supply and consumption of naturally grown food. This food is safe as well as healthy. Jivabhumi also focusses on building local communities of farmers & farmer co-operatives. Communities of conscious consumers can finally connect everyone to their food. Jivabhumi’s technology platform enables to optimize and scale supply & distribution. The farmers of our community are equipped with knowledge and technology to make farming more sustainable. Jivabhumi has simplified the food supply and retail chain by eliminating the complexities of the supply chain and has connected farmers directly to their consumers via their online store.
Many of the local farmers despite of using natural way of agriculture get less price for their produce whereas the consumer pays a very high price for the same produce. This difference in price is due to the complexities in the supply chain which negatively effect the farmer’s livelihood. On the other hand, the consumers find I difficult to get non-contaminated food at the supermarkets as the organic produce gets contaminated during the transportation. Thus, to solve this problem Jivabhumi works closely with the farmers and they have also eliminated the middlemen so that the farmers can get 50-60% of the price paid by the consumers and the consumers can also buy safe, healthy and affordable food directly from the farmers.
Organic food contains antioxidants which have more beneficial nutrients than the conventionally grown food. It is funny that conventional way should have been the organic way. But it is saddening that how the use of chemicals has become prevalent while growing food in recent times that the un-natural way has become the conventional way of growing. The process of organic farming is in fact beneficial for the planet. Did you know that by practicing organic farming you can help in conserving water, preventing soil erosion, reducing pollution and you use less energy while doing all this.
Organic products like little millets is better than their counter part as the nutritious value of the food remains intact. Little millets are consumed as they produce less glucose thus, helps in avoiding diabetes. They are also high in minerals like iron, magnesium, phosphorous and potassium. While you are in a supermarket or a store, the ground sales person will always claim that the ingredients they sell are all organically grown but you should always know how to differentiate organic food with conventional food. There are certain organic food logos printed on packaged organic food. The food governing bodies, like FDA, have a trust seal that is printed on such items. The same goes for the online shoppers if you are buying organic food online always make sure that organic trust seal is there. Jivabhumi has their own trust seal for all the products you buy of their site. The trust seal guarantees that all the products they sell are organically grown thus, they are healthy and safe.
If you are shopping for organic food and you cannot find little millets you can always buy little millets online as there are many sites just like Jivabhumi that sell them.