What to Look for When Buying Food Products


Today’s consumers are well aware of the personal, social, environmental and health consequences of the foods they are consuming. That’s why today’s consumers always prefer looking at the labels for descriptions about the product they are about to buy. They only buy the food products whose label speak to “fresh,” clean” and “free-from” synthetic ingredients, less processing and contains natural aspects of food.

This concern for eating healthy has in turn been a boon as most people are switching to organic food. Naturally grown food has positive effect on your health and also on the environment. It isn’t a hidden fact that use of pesticides and chemicals to advance the growth of food is harmful not just to our bodies but also the environment. And since organic food is 100% naturally grown, it eliminates all the risks unlike conventionally grown food.

This is the only reason that while buying packaged food products from super markets consumers look through the label to check if the food is safe enough or not. Here are few things consumers look for while buying food products:

Natural – When a consumer is buying any packed grain the first thing they look for if it has been naturally grown or if it is organic. As sometimes so happens that the price of the packed grain and the grains in the bulk cans cost the same. For example, flax seed price of a 1 kg flax seed in the bulk can is equivalent to the packed flax seed. But the quality may vary as the packed one may be processed unlike the one in the bulk can. Thus, it is important to check if the grain is natural or not.

Fresh – There are many super market where packed fruits and vegetables are available. They may be beneficial in time saving but before putting them in the cart do check whether they are fresh or not. There are many consumer’s today who do so.

Pesticide free – When a today’s consumer buys canned food the first thing that they check at the back of the can whether it says that the food packed is pesticide free.

No artificial colours, flavors and preservative – Artificial colours, flavors and preservatives are very common in packed and canned food. Yet to be safe the consumer checks the label for it. They always choose food product that do not have any of these. There are some preservatives that is used to keep the food fresh but some preservatives cause health problems. So make sure you know exactly which preservatives should not be in the food.

When ever you go to the local market to buy food stuff make sure to look at the label before putting it in the cart. The label tells you everything about the food that you need to know while looking for safe food products for your family. Always remember that price of any grain like the moong dal price may be less for the packed ones but they are processed thus, they may not be as healthy as the non processed ones which is a little pricy. Unprocessed and raw food grains are best for your health as it has all its nutrition intact.

Best Quality Organic Food at Your Door Steps in One Click


The dire desire to eat fresh and organic food has driven the start of the whole new farm to doorstep n one click business concept in all the metro cities. In metro cities people living in those high raised buildings where you do not have easy access to local vegetable cart vendors. They have to get their groceries or vegetables from the supermarkets. But their desire to buy organically grown groceries motivated them to scour the internet for organic food stores.

Almost everyone is slowly switching to organic food as organic food is not only healthy but also fresh and safe for the kids. With the convenience of organic food shopping online, it is becoming easier for people to adopt the healthy way of living by choosing organic food. Considering the benefit holistic lifestyle brings to once health, the popularity of organic food keeps rising.

People’s rising demand for organic groceries has driven many farms to door step ventures like Jivabhumi in recent times thus, eliminating middlemen, reducing a time taken to reach and cutting the cost of the groceries.

You must be thinking what is the difference between organic food and normal supermarket food both are grown in the same way. But that is not true the major difference between the two is their soil. In conventional agriculture, the health of the soil is not considered. The chemicals used by farmers to grow food faster make up for the deficiencies of the soil. Many farmers are not even aware of what nutrients lack in the soil they grow their produce. In organic agriculture, the soil is the base for providing the plant all the nutrients it needs. Seeing that the soil has all the necessary nutrients to grow a particular product is the key element of organic farming. Thus, by buying organic food online you are actually buying best quality food.

Organic food offers a wide range to choose from and they also offer the organic substitute for almost every food commodity. Some of the major organic food categories being – cereals, condiments, spices, dairy, desserts, fruits, pulses, meat, sauces, snacks and a whole lot of others.

Many people prefer buying ragi flour but finding ragi flour in cities like Bangalore is just not an easy task. So, instead of going from one shop to another in search of it why not go to any online store and in minutes buy ragi flour in Bangalore without ant hassle and the best part it will be delivered to your door step.

Organic food is 100% natural as they do not use any kind of chemical fertilizers or pesticides while growing them. It is good for one’s health and the environment. Now, you can easily buy best quality food at a click through sites like Jivabhumi.

Jivabhumi A Trusted Fresh and Healthy Food Suppliers

Jivabhumi is building a farmer and consumer community and connecting the consumers with local farmers for the supply and consumption of naturally grown food. This food is safe as well as healthy. Jivabhumi also focusses on building local communities of farmers & farmer co-operatives. Communities of conscious consumers can finally connect everyone to their food. Jivabhumi’s technology platformJivabhumi-image enables to optimize and scale supply & distribution. The farmers of our community are equipped with knowledge and technology to make farming more sustainable. Jivabhumi has simplified the food supply and retail chain by eliminating the complexities of the supply chain and has connected farmers directly to their consumers via their online store.

Many of the local farmers despite of using natural way of agriculture get less price for their produce whereas the consumer pays a very high price for the same produce. This difference in price is due to the complexities in the supply chain which negatively effect the farmer’s livelihood. On the other hand, the consumers find I difficult to get non-contaminated food at the supermarkets as the organic produce gets contaminated during the transportation. Thus, to solve this problem Jivabhumi works closely with the farmers and they have also eliminated the middlemen so that the farmers can get 50-60% of the price paid by the consumers and the consumers can also buy safe, healthy and affordable food directly from the farmers.

Organic food contains antioxidants which have more beneficial nutrients than the conventionally grown food. It is funny that conventional way should have been the organic way. But it is saddening that how the use of chemicals has become prevalent while growing food in recent times that the un-natural way has become the conventional way of growing. The process of organic farming is in fact beneficial for the planet. Did you know that by practicing organic farming you can help in conserving water, preventing soil erosion, reducing pollution and you use less energy while doing all this.

Organic products like little millets is better than their counter part as the nutritious value of the food remains intact. Little millets are consumed as they produce less glucose thus, helps in avoiding diabetes. They are also high in minerals like iron, magnesium, phosphorous and potassium. While you are in a supermarket or a store, the ground sales person will always claim that the ingredients they sell are all organically grown but you should always know how to differentiate organic food with conventional food. There are certain organic food logos printed on packaged organic food. The food governing bodies, like FDA, have a trust seal that is printed on such items. The same goes for the online shoppers if you are buying organic food online always make sure that organic trust seal is there. Jivabhumi has their own trust seal for all the products you buy of their site. The trust seal guarantees that all the products they sell are organically grown thus, they are healthy and safe.

If you are shopping for organic food and you cannot find little millets you can always buy little millets online as there are many sites just like Jivabhumi that sell them.

How to Eat Organic Foods on a Budget?

While organic food is healthier than conventional food, some people put up a very logical argument as to why they cannot eat it – it’s expensive, and rightly so. Not everyone can afford to eat organic food on a regular basis.

But with a little knowhow and shopping you can eat organic food without allowing it to blow a hole in your pockets. Here are some tips to consider if you want to eat organic food on a budget:

Grow organic food on your own

With just a little effort and basic knowledge, you can grow organic food in your own house. You don’t need a big fancy garden for this purpose. You can grow your favorite vegetables in a few pots. Consider starting with growing herbs as they are expensive.

Buy in bulk

When buying in bulk, you can actually save a lot of money in the long run. But make sure you buy the products that have a long life. Consider buying pulses, red rice, dried food, vegetables that have a long life potatoes and onions.

Avoid Supermarkets

Since organic food is considered to be a premium product, some supermarkets overprice them. It is best to avoid supermarkets when buying organic food. What you can do instead is check the prices of the organic products at the supermarket and then check them on online organic shops or farmers market where you can get it for cheaper rates.

Buy Seasonal

Production costs are way less during the season time. As a result, the price also falls. Since there will be abundance, the price can go down by up to 15%. Also, the seasonal produce is slightly better in quality. Make sure you are aware of the season times. Some commodities that fall in the category of all season like red poha might have rare fluctuations in their rates.

Buy frozen Organic food

Frozen organic food is cheaper than the normal one. You can store it at your house in your freezer and it last longer too.

Choose organic brands that are inexpensive

While choosing organic products, make sure you choose the brand that’s not expensive. Always check the price tag and compare the brands to find out which one is cheaper. There will always be variety as it’s a free market. Be sure to always check out different brands for better decisions.

Join loyalty programs at the grocery store

If you regularly shop from the same grocery store then you can avail loyalty discounts and card membership that can give you some sweet discounts. If you actively participate in such schemes, you can save a lot of money in the long run on organic food.

Buy raw

If you buy raw food and prepare them on your own, you stand to spend less than on the cooked one. Products such as organic jaggery can be bought for cheap when bought raw.

All in all, if you plan it out and wisely spend your money on organic food, you can stand to save money and afford it within your budget. Just always make sure that you keep these tips in mind before buying organic food.